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MSc
Master
Duration
3 semesters
Language
Bilingual
EURTuition
Under 1,500 EUR/sem
Intake
Winter
About Marketing Intelligence (MSc)
Hochschule Pforzheim (HS PF) is a renowned university in Germany known for its strong focus on practical education and industry partnerships. The Marketing Intelligence (MSc) course offered at HS PF is designed to equip students with the skills and knowledge needed to analyze market trends, consumer behavior, and competitive intelligence. The program combines theoretical learning with hands-on projects and case studies, allowing students to gain real-world experience in marketing research and analysis. With a faculty of experienced professionals and a strong network of industry connections, students in the Marketing Intelligence program at HS PF are well-prepared for successful careers in the field of marketing and market research. The university's modern facilities and supportive learning environment make it an ideal choice for students seeking a high-quality education in marketing intelligence.
Fields of study
Business & Management(Business & Economics)
Marketing & Sales(Business & Economics)
How to apply
Channeldirect
Modeonline
Admission eligibility
What you need to apply for Marketing Intelligence (MSc) at Hochschule Pforzheim (HS PF)
English language
IELTS Overall
5.5/ 9.0
Public info
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Knowledge of English that is sufficient for active participation in English-language courses - proven by language level B2 ** based on the European reference framework;
https://businesspf.hs-pforzheim.de/studium/studierende/ma...
German language
German for application
B2
Public info
Maximum German grade(lower is better)
2.5
Public info
View German requirements detailsHide details
B2 level
If applicable, proof of German language skills (for applicants whose native language is not German).
Academic requirements
Minimum ECTS credits
180
Public info
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A university degree (Bachelor's degree) in a business or economics, business psychology or communication science course (or a similar course)
At least 10 credits in the area of quantitative and empirical methods, of which at least 5 credits in statistics from the previous Bachelor's degree;
At least 24 credits in business administration, of which at least 5 credits in marketing and / or advertising / consumer psychology
the final grade “good” (2.5) or better;
Basically with a total of 210 ECTS points; Applicants with less than 180 ECTS cannot be admitted to the master's program *;
Passing the university's aptitude test (selection process);
https://businesspf.hs-pforzheim.de/studium/studierende/ma...
at least 10 credits in the field of quantitative and empirical methods, including at least 5 credits in statistics from the previous bachelor's degree;
at least 15 credits in business administration, including at least 3 credits in marketing and/or advertising/consumer psychology
basically consisting of 210 ECTS points, but at least 180 ECTS points *;
the successful passing of the two-stage university aptitude test.
Proof of professional experience and practical activities (if available)
Prerequisites
Admission requirements:
To be admitted to the Master Marketing Intelligence, you must have
- a university degree (Bachelor or Diploma) in a business or economics, business psychology or communication science course (or a similar course) with
- at least 10 credits in the area of quantitative and empirical methods, of which at least 5 credits in statistics from the previous bachelor's degree program;
- At least 15 credits in business administration, of which at least 3 credits in marketing and/or advertising/consumer psychology
- with the final grade “good” (2.5) or better ;
- basically consisting of 210 ECTS points, but at least 180 ECTS points \*;
- Successful completion of the university’s two-stage aptitude test.
In addition, the following language admission requirements apply :
- Knowledge of English sufficient for active participation in English-language courses – proven by language level B2 \*\* based on the Common European Framework of Reference for Languages;
- For applicants whose native language is not German, proof of suitable German language skills at level D (corresponding to the test “German as a foreign language”) with a result of 4.5 is required.
Documents checklist
What to prepare for your application to Marketing Intelligence (MSc)
Programme-specific documents
As part of your online application via the Master's application portal, please have the following documents ready to upload as PDF files:
Tabular CV
Proof of university entrance qualification
Proof of your first degree (bachelor's/diploma certificate and bachelor's/diploma certificate) or transcript of records
Module descriptions of the specified subjects of the course
Letter of motivation (maximum one page)
Independent description (not just an outline) of your thesis topic (maximum one page)
If there is no thesis yet: confirmation of registration or confirmation of the first reviewer
Proof of professional experience and practical activities (if available)
Proof of subject-related stays abroad during your studies or professional activity (if available)
Proof of English language skills (level B2 according to the Common European Framework of Reference)**
If applicable, proof of German language skills (for applicants whose native language is not German).
Application Portal Link : https://hic.hs-pforzheim.de/qiszul-m/rds?state=user&type=0
Application form :
https://businesspf.hs-pforzheim.de/fileadmin/user_upload/...
Standard documents (most universities also require)
- Completed online application form
- Bachelor's degree certificate (original + certified translation)
- Bachelor's degree transcript (original + certified translation)
- English language certificate (IELTS, TOEFL, or equivalent)
- German language certificate (if required by the programme)
- Statement of Purpose / Letter of Motivation
- Curriculum Vitae (CV)
- Letters of Recommendation (LOR)
- Passport copy
- APS certificate (required for India, China, Vietnam, Pakistan applicants)
This programme applies directly or via uni-assist. Submit your documents through the correct channel before the deadline.
Open application portalApostille and notarization
Requirements vary by nationality and issuing country. Many German universities require certified translations and, in some cases, document apostilles. Verify current requirements directly with the admissions office, or use our document services for guided preparation.
Need help preparing your documents?
Our document preparation bundle covers SOP, CV, LOR, and translation coordination, reviewed by our team.
View document bundleHow to apply
Step-by-step guide to applying for Marketing Intelligence (MSc) at Hochschule Pforzheim (HS PF)
Application procedure
Selection process
The university's own aptitude test consists of a two-stage selection process:
As part of a pre-selection , the digitally submitted application documents are assessed based on the following criteria:
grade of the university entrance qualification,
grade of the university degree,
relevance of the thesis,
Quality of the letter of motivation and
Usable subject-specific job or training content as well as stays abroad.
If more applications are received than there are places available, the highest-ranking applicants will be invited to the selection interview . The interview generally takes place as a one-on-one interview lasting around 15 minutes, in which we would like to get to know you and your motivation for the MMI.
During the interview, the following will be evaluated:
study motivation,
social competence, technical and methodical competence,
analytical thinking,
display ability as well
study-related subject and language skills of the applicants
The selection interviews are expected to take place at the beginning of July.
Application quick facts
Apply via
direct
Mode
online
Application fee
0 EUR
Estimated time
Varies by programme
Complexity
Varies
Address
University of Pforzheim - design, technology, economics and law
Tiefenbronner Straße 65
75175 Pforzheim
Phone : 07231 28-5
Fax : 07231 28-6666
E-Mail : [email protected] (general questions)
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Tuition
< 1,500 EUR
per semester
Semester contribution
1,500 EUR
per semester
Application fee
0 EUR
one-time
Estimated year-1 total cost
14,904 – 17,902 EUR
Includes tuition, semester contribution, and estimated living costs. Range accounts for lifestyle differences.
Additional fee information
Contributions and fees
In the state of Baden-Württemberg, universities charge tuition fees of €1,500 per semester for international students and €650 per semester for students pursuing a second degree.
If you want to enrol, you must submit proof (e.g. online banking statement, screenshot) together with the enrollment application that you have paid the following fees/contributions:
110 € contribution to the student union
70 € administration fee
15 € student body contribution
20 € fee for the student ID (if no current ID is already available)
The tuition fees incurred in the Master's program for the "International Management (MBA)" course can be found in your letter of admission.
https://businesspf.hs-pforzheim.de/studium/studierende/ma...
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