///
MA
Master
Strategic Marketing Management
Winter: Jul 15, 2026
Duration
4 semesters
Language
English
EURTuition
1,500+ EUR/sem
Intake
Winter
About Strategic Marketing Management
The International School of Management (ISM) is a prestigious university known for its excellent business programs. The Master of Arts in Strategic Marketing Management is a highly sought-after course at ISM, offering students the opportunity to develop advanced skills in marketing strategy and management. The program is designed to provide students with a comprehensive understanding of marketing principles and their application in a global business environment. With a focus on strategic planning, market research, and consumer behavior, graduates of this program are well-equipped to excel in the competitive field of marketing. The ISM's Master of Arts in Strategic Marketing Management is a valuable investment for those looking to advance their careers in marketing and business.
Specialization
-None
Fields of study
Business & Management(Business & Economics)
Marketing & Sales(Business & Economics)
How to apply
Channeldirect
Modeonline
Admission eligibility
What you need to apply for Strategic Marketing Management at International School of Management (ISM)
English language
IELTS Overall
6/ 9.0
Public info
View English requirements detailsHide details
1. TOEFL (at least a score of 80, internet-based) or
2. IELTS (at least 6.0) or
3. Cambridge (FCE) or
4. A degree in English studies or
5. At least 30 ECTS in an English-language higher education program or
6. you are a native speaker (assessed on a case-by-case basis).
Academic requirements
Minimum ECTS credits
180
Public info
View academic requirements detailsHide details
yes
Prerequisites
Curriculum vitae
A successfully completed bachelor's degree (transcript of records), comprising at least 180 ECTS points, for the Fast Track 210 ECTS points, or
an equivalent course of study at a university or university of applied sciences or a foreign university of equivalent level, and
Examinations must have been taken in one of the following subject areas:
Economics with a minimum of 30 ECTS credits, or
Business related topics in the fields of communication or media sciences with a minimum of 30 ECTS credits or
Economic topics in the fields of social sciences or psychology with a minimum of 30 ECTS credits.
Please register online for the admission test. You will then receive a confirmation of enrolment with a link to our application portal and the concrete date.
International applicants who require a visa for studying in Germany must submit their application documents by July 15th of the same year.
If you have any further questions regarding the application procedure, please contact your Study Advisor.
The admission process at ISM currently consists of a case study and an (online) interview with the study program director. You will present your results of the case study in an oral presentation on the day of the admission interview.
Documents checklist
What to prepare for your application to Strategic Marketing Management
Programme-specific documents
Curriculum vitae (CV).
Copy of your national ID card.
A digital passport photo (colored, jpg format, high resolution).
Letter of motivation.
Certified (authenticated) copy of your first degree certificate (in English or German)
If the certificate is not yet available at the time of application, please submit the current overview of grades of the examinations completed up to this point (transcript of records). If you have obtained an international degree, please contact your student advisors to check admission requirements.
Proof of English language knowledge.
You should prove your proficiency in the English language as follows:
A TOEFL (at least a score of 80, internet-based), IELTS (at least 6.0) or Cambridge (FCE) test score or
A degree in English Studies or
At least 30 ECTS in an English-language higher education program or
You are a native speaker (will be assessed on a case-by-case basis).
Proof of health insurance in Germany (can be submitted at a later time too).
Standard documents (most universities also require)
- Completed online application form
- Bachelor's degree certificate (original + certified translation)
- Bachelor's degree transcript (original + certified translation)
- English language certificate (IELTS, TOEFL, or equivalent)
- German language certificate (if required by the programme)
- Statement of Purpose / Letter of Motivation
- Curriculum Vitae (CV)
- Letters of Recommendation (LOR)
- Passport copy
- APS certificate (required for India, China, Vietnam, Pakistan applicants)
This programme applies directly or via uni-assist. Submit your documents through the correct channel before the deadline.
Open application portalApostille and notarization
Requirements vary by nationality and issuing country. Many German universities require certified translations and, in some cases, document apostilles. Verify current requirements directly with the admissions office, or use our document services for guided preparation.
Need help preparing your documents?
Our document preparation bundle covers SOP, CV, LOR, and translation coordination, reviewed by our team.
View document bundleHow to apply
Step-by-step guide to applying for Strategic Marketing Management at International School of Management (ISM)
Application procedure
Please register for the written admissions test either online or in writing using the application form. We will then write you to confirm your registration stating the date of your personal admissions test.
A 90€ fee will be charged for the admission test.
https://en.ism.de/full-degree-students/programs-in-englis...
No specific grade point average is required for the application, but the final grade of the first degree is included in the assessment. We check your personal suitability in a selection process at ISM. You can register online for an appointment for our admission test. You will then receive an overview of the application documents to be submitted and the questions to be answered. You will work on this in advance at home and present your work in a Power Point presentation on your selection day. In addition, we would like to get to know you and your study motivation in the subsequent interview. The decision on the allocation of a study place is usually made within one to two working days after the test date.
If you have a foreign bachelor degree, we will check whether your qualification entitles you to study in Germany before taking our admission test. Please send a scanned copy of your curriculum vitae and transcript of records and your bachelor diploma by e-mail to the study advisor at the campus of your choice.
Selection process
No information found
Application quick facts
Apply via
direct
Mode
online
Application fee
0 EUR
Estimated time
Varies by programme
Complexity
Varies
Not admitted to this programme?
Germany has thousands of programmes across hundreds of universities. Use the compare tool to find similar programmes and see which fits your profile better.
Tuition
1,500+ EUR
per semester
Semester contribution
5,700 EUR
per semester
Application fee
0 EUR
one-time
Estimated year-1 total cost
39,324 – 62,364 EUR
Includes tuition, semester contribution, and estimated living costs. Range accounts for lifestyle differences.
Additional fee information
Per semester (EU/Non-EU) (4 semesters):
5,700 Euro for all campuses
6,480 Euro (for contracts signed from spring term 2025 onwards)
Monthly payments are also possible
Enrollment fee
EU- & EWR-students: 600 Euro
Non-EU-students: 1,500 Euro
admission deposit of 3,500 Euro
Plan your total budget for Germany
Use the MS in Germany cost calculator to estimate living expenses, insurance, and your full year-one spend.
Open cost calculatorNo admission statistics available yet for this programme
Statistics will appear here as more applicants report their outcomes. Check back later for acceptance rates and grade benchmarks.
Similar programmes
Other Business & Management programmes ordered by QS ranking
No similar programmes found
Browse the full programmes directory to explore more options.
Browse all programmesLooking for more programmes at International School of Management (ISM)?
View university pageData freshness unknown. Please verify details with the university directly.