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MA
Master
Strategic Sports Management
Winter: Jul 15, 2026
Duration
4 semesters
Language
English
EURTuition
1,500+ EUR/sem
Intake
Winter
About Strategic Sports Management
The International School of Management (ISM) offers a course in Strategic Sports Management, which provides students with the knowledge and skills necessary to succeed in the competitive sports industry. The program covers a wide range of topics, including sports marketing, event management, and athlete representation. Students have the opportunity to learn from industry professionals and gain practical experience through internships and hands-on projects. With a focus on strategic planning and leadership, graduates of the program are well-equipped to pursue careers in sports management, marketing, and administration. The ISM's Strategic Sports Management course provides a comprehensive education that prepares students for success in the dynamic and fast-paced world of sports.
Specialization
-None
Fields of study
Economics(Business & Economics)
Sport Science(Life Sciences & Medicine)
Business & Management(Business & Economics)
How to apply
Channeldirect
Modeonline
Admission eligibility
What you need to apply for Strategic Sports Management at International School of Management (ISM)
English language
IELTS Overall
6/ 9.0
Public info
View English requirements detailsHide details
A TOEFL (at least a score of 80, internet-based), IELTS (at least 6.0) or Cambridge (FCE) test score or
A degree in English Studies or
At least 30 ECTS in an English-language higher education program or
You are a native speaker (will be assessed on a case-by-case basis).
Academic requirements
Minimum ECTS credits
180
Public info
View academic requirements detailsHide details
yes
no
Prerequisites
This is what you need for the initial check of your application:
(more details you will find under "Documents to be submitted")
a successfully completed Bachelor's degree (transcript of records) comprising at least 180 ECTS points (for the Fast Track option: 210 ECTS points), or
an equivalent course of study at an university, university of applied sciences or a foreign university of equivalent level,
the required application documents (see below), and
successful participation to the ISM admission test.
In addition to the general admission requirements, the following examination results must have been achieved in the first degree program:
Applicants to the program must have completed their first degree (bachelor) in Sports Management or Economics .
Alternatively, applicants could have successfully completed examinations at Bachelor level or higher studies amounting to at least 30 ECTS points from the subject areas of Economics, Marketing, PR or Market Research.
Missing subject-specific ECTS points can be replaced by qualified work experience or corresponding internships. If you need more ECTS points, also taking the ISM Pre-Master program (starts each spring semester) will allow you to acquire missing ECTS.
Please register online for an admission test. You will then receive a confirmation of enrollment with a link to our application portal and the concrete date of your test.
Documents checklist
What to prepare for your application to Strategic Sports Management
Programme-specific documents
You will receive a link to our application portal after your registration for the admission test day. There you can upload the following documents that we need from you:
Curriculum vitae (CV).
Copy of your national ID card.
A digital passport photo (colored, jpg format, high resolution).
Letter of motivation.
Certified (authenticated) copy of your first degree certificate (in English or German)
If the certificate is not yet available at the time of application, please submit the current overview of grades of the examinations completed up to this point (transcript of records). If you have obtained an international degree, please contact your student advisors to check admission requirements.
Proof of English language knowledge.
You should prove your proficiency in the English language as follows:
A TOEFL (at least a score of 80, internet-based), IELTS (at least 6.0) or Cambridge (FCE) test score or
A degree in English Studies or
At least 30 ECTS in an English-language higher education program or
You are a native speaker (will be assessed on a case-by-case basis).
Proof of health insurance in Germany (can be submitted at a later time too).
Standard documents (most universities also require)
- Completed online application form
- Bachelor's degree certificate (original + certified translation)
- Bachelor's degree transcript (original + certified translation)
- English language certificate (IELTS, TOEFL, or equivalent)
- German language certificate (if required by the programme)
- Statement of Purpose / Letter of Motivation
- Curriculum Vitae (CV)
- Letters of Recommendation (LOR)
- Passport copy
- APS certificate (required for India, China, Vietnam, Pakistan applicants)
This programme applies directly or via uni-assist. Submit your documents through the correct channel before the deadline.
Open application portalApostille and notarization
Requirements vary by nationality and issuing country. Many German universities require certified translations and, in some cases, document apostilles. Verify current requirements directly with the admissions office, or use our document services for guided preparation.
Need help preparing your documents?
Our document preparation bundle covers SOP, CV, LOR, and translation coordination, reviewed by our team.
View document bundleHow to apply
Step-by-step guide to applying for Strategic Sports Management at International School of Management (ISM)
Application procedure
The admission process consists of a case study and an interview. You will present your results of the case study in an oral presentation on the day of the admission test.
1st case study:
After your online registration for the admission process, we will send you questions which you will prepare in the form of a presentation and a written elaboration for the day of the interview. You send us the results of this case study by e-mail at least 2 working days before your interview. Therefore, we can also go into the conversation well prepared.
2nd interview:
The goal of the interview is to get to know you and your personal background better. We are looking forward to getting to know your professional and personal goals as well as your motivation for your studies. Furthermore, the head of the study programme can discuss the results of your case study with you during the interview. If you have any further questions about the application process, please contact your study advisor.
Application quick facts
Apply via
direct
Mode
online
Application fee
0 EUR
Estimated time
Varies by programme
Complexity
Varies
Address
Hamburg and Berlin Campus
Sindy Schulz
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Tuition
1,500+ EUR
per semester
Semester contribution
5,700 EUR
per semester
Application fee
0 EUR
one-time
Estimated year-1 total cost
39,324 – 62,364 EUR
Includes tuition, semester contribution, and estimated living costs. Range accounts for lifestyle differences.
Additional fee information
The tuition fee for all campuses is 5,700 € per semester for EU and non-EU students. Master thesis fee already included in semester fee Monthly payments are possible. There is an enrollment fee of 600 € for EU & EWR students and 1,500 € for non-EU students. Early bird discounts are available. admission fee (deposit) of 3,500 Euro
Plan your total budget for Germany
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