Business Psychology (M.Sc.)

Business Psychology (Wirtschaftspsychologie) is a Master of Science (M.Sc.) at the West Coast University of Applied Sciences (FH Westküste) in Heide. It takes 4 full-time semesters (120 ECTS), including a practical semester, and starts each winter semester. You learn to analyse how consumers, customers and employees behave and how companies can use this strategically, where psychology meets business. Compulsory modules cover health and action psychology, intercultural psychology, corporate and personnel leadership, social media management and advanced statistics, you choose a focus from the second semester, and you work on research projects in the second and third semesters. Small groups mean close support from lecturers. It is aimed at graduates in business psychology or related fields, for example with enough credits in marketing, HR, psychology and quantitative methods. The degree also opens the way to a doctorate.