Intern Marketing Communications and Digital Marketing for MINI Germany (f/m/x)

BMW AG · Munich

Job type
Internship
German needed
Fluent
City
Munich
Last checked
31 Oct 2026
Apply on company site

Opens BMW AG's own website

What you will do

You support our team in daily operations around our social media channels, the MINI app and the website mini.de. You also participate in planning, implementation and evaluation of social media marketing with a focus on community management. Furthermore, you support analysis of quantitative and qualitative data sets and derive concrete recommendations for optimizing the customer journey. You also assist in coordinating external agencies and in close collaboration with national and international interfaces. Additionally, you contribute to strengthening MINI's visibility among customers, opinion leaders and media.


What you need

Degree in business administration, communication studies, media management or a comparable program with a marketing focus. First practical experience in an agency or marketing department is an advantage. Communicative, team-oriented personality with initiative. Confident handling of MS Office and common social media platforms as well as experience in multimedia storytelling for Instagram, Facebook, YouTube and LinkedIn. Analytical thinking and enjoyment of working with numbers. Good language sense, correct spelling and ability to formulate content for target groups. Very good German and good English skills in written and spoken form.

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