Working Student (m/f/d) Online Marketing

#Campaign Management: You actively contribute to preparing and implementing campaigns, promotions and digital communication measures on o2.de #Customer Experience: You support the further development of our digital marketing flows and shopping experiences along the customer journey, bringing your own ideas and perspectives #Performance & Insights: You analyze and prepare campaign and performance data, identify anomalies together with the team and help derive optimization opportunities #Teamwork: You are an integral part of our team and work closely in day-to-day operations with our interfaces in online marketing, e-commerce, UX, content, design and editorial, as well as other departments #Digital & AI: You actively use digital and AI-supported tools in your daily work, for example for research, generating ideas, creating and optimizing content, analyses or making recurring tasks more efficient

You are currently studying, for example business administration, media and communications management, communication studies, linguistics or a comparable degree program related to online marketing, e-commerce or digital media Ideally, you have already gained some practical experience in online marketing, e-commerce or a digital environment You are highly self-motivated, work independently and in a structured way, and are eager to take responsibility for your own tasks You enjoy thinking creatively and in a solution-oriented way, are curious about new topics and enjoy interdisciplinary collaboration You are interested in AI and have already gained experience with tools such as Microsoft Copilot, ChatGPT or comparable AI applications. Above all, you are keen to try out new tools and integrate them usefully into your everyday work Initial knowledge of Google Analytics or other web analytics tools is an advantage You have very good spoken and written German skills