Reach 182,300 expats living in and moving to Germany
MS in Germany is Germany’s #1 expat lifestyle and immigration platform. Our audience is international, the majority already lives in Germany, with significant reach into India, Pakistan, the US, UK, Canada, and the rest of Europe. Insurance, banking, SIM, housing, language, taxes, every category you sell is already on their list.
The audience, in numbers
Live from the Meta Graph API. Refreshes weekly. Last refresh: 2026-05-07.
Who the audience actually is
Three segments, one buying window. High-intent, high-LTV, reachable before any of them has downloaded a competing app.
Master's and Bachelor's applicants
International graduates from India, Pakistan, the US, UK, Canada, and across Europe applying to German universities. High intent on admissions, visa, blocked accounts, health insurance, and housing. Buying window: 6 to 12 months pre-departure.
Ausbildung and skilled-worker candidates
Nursing, IT, hospitality, and trades candidates moving to Germany via vocational training or the Opportunity Card. Need language courses, visa support, relocation services.
Expats already living in Germany
The majority of our active audience lives in Germany today. Anmeldung, Schufa, banking, SIM, housing, insurance, taxes, citizenship, everyday expat decisions across the first year and beyond.
Formats and pricing
All rates in EUR, exclude VAT. No sponsored post under €500. Negotiation happens inside the displayed range, never below.
Instagram Reel
Full creative control, hook-first script, native 'Paid partnership' label.
Instagram Carousel
7 to 10 slide deep-dive. Best for education, how-to, and comparison content.
Instagram Story set
Quick-turn activation with direct link to your offer. 24-hour window.
Facebook post / reel
Cross-post to 28K engaged Facebook followers. Best as bundle add-on.
Bundle: Reel + Story + FB
Maximum same-day reach across Instagram and Facebook.
Monthly partnership
Recurring presence across the month. Best value and first-look on categories.
Non-negotiables
These protect 8 years of audience trust. They are visible because we want the right sponsors to self-select in and the wrong ones to self-select out.
We hold editorial control
We script, shoot, and publish. You review for factual accuracy. You do not write our captions.
48-hour review window
You get minimum 48 hours to review drafts before anything goes live.
Native disclosure, always
Instagram "Paid partnership" label + first-line caption mention. Complies with UWG §5a and platform rules.
Fit beats fee
We decline sponsors that do not serve our audience. Always. No exceptions for budget.
Max 2 sponsored IG posts / week
We cap paid content to protect the organic audience we built over 8 years.
Real results, not edited stats
You get raw platform screenshots of reach, impressions, engagement, and link clicks from Meta Business Suite.
Start a conversation
Six fields, one minute. We reply within 24 to 48 hours with either next steps or a clean pass. No pitch decks needed upfront.
Frequently asked
Short answers to the questions every serious sponsor asks.
How fast do you respond to inquiries?
Within 24 to 48 hours on business days. First reply either moves us to a call or declines cleanly.
How does payment work?
100% upfront for first-time sponsors, 50/50 for repeat. Invoices are issued by Qogent Global LLP (our parent company), paid via SEPA or international wire in EUR. All rates exclude VAT. No in-product checkout, everything goes through email + a signed proposal.
Can we buy category exclusivity?
Not in v1. Category exclusivity is only available with a retainer of €3,000+/month.
Can we write the caption or script ourselves?
No. Editorial control stays with us, that is what you are paying for. You can share campaign goals, brand messaging, and must-include facts, and we will bake them into the creative.
Which brands do you accept sponsorships from?
We work with EU, UK, and North American brands that serve our international audience in Germany, plus select global brands targeting the expat-to-Germany pipeline. We politely decline inquiries that do not fit the audience or cannot meet the rate card.
How is sponsored content disclosed?
Instagram's native "Paid partnership" label + a first-line caption mention. Facebook uses the Branded Content tool + caption disclosure. This satisfies Germany UWG §5a and platform policy.