Marketing and Innovation Management

Essential:

• Successful completion of at least seven semesters (210 CP) of a professionally qualifying Bachelor's or Diplom degree programme in an economics or related degree programme; related degree programmes include in particular business informatics, business mathematics and industrial engineering

-Relevant modules from the Bachelor's or Diplom degree programme totalling at least 8 CP with a connection to the subject area of marketing

-Proof of special English language skills at level B2 in accordance with the requirements in § 7 of the HAWAZO

-Students who only have a Bachelor's degree with 180 CP will be considered if all other admission requirements are met and there are still places available. The missing 30 CP must be completed within the first two semesters of study. The academic advisor determines which missing credits are to be made up. If the missing CP are not made up within the aforementioned period, admission and enrolment will be cancelled.

-For all foreign applicants: Proof of German language proficiency through a recognised language test: (Goethe Institut C1, TestDaF 4, telc C1 Hochschule, DSH2, Deutsches Sprachdiplom KMK, Kleines oder Großes Sprachdiplom Goethe-Institut)