M.Sc. Digital Business & Marketing Intelligence

Digital Business & Marketing Intelligence is a three-semester Master of Science at Ravensburg-Weingarten University (RWU), with a start in the winter or summer semester. It aims to prepare graduates to take responsibility, develop leadership qualities and lead digital change. You learn the foundations of digital business, marketing intelligence and management, along with the key skills that go with them, and look at the societal impact of digitalisation and all phases of the innovation and knowledge cycle. Digital strategies and business models are treated as relevant to every part of an organisation, from products and processes to IT, leadership and culture. Two profiles, Digital Business Technology and Digital Marketing, let you deepen your knowledge in one direction. External lecturers at CIO or CDO level add practical digital insight, and the department provides group rooms and generous IT equipment.