///
MA
Master
Duration
4 semesters
Language
English
EURTuition
1,500+ EUR/sem
Intake
Winter
About Digital Marketing
The International School of Management (ISM) is a prestigious university known for its high-quality education and diverse student body. The Digital Marketing course at ISM is designed to provide students with the knowledge and skills needed to excel in the fast-paced world of online marketing. The curriculum covers a wide range of topics, including social media marketing, search engine optimization, and digital analytics. Students also have the opportunity to gain practical experience through internships and real-world projects. Upon completion of the course, graduates are well-equipped to pursue careers in digital marketing or related fields.
Specialization
-None
Fields of study
Web & Digital Technology(Computer Science & IT)
Marketing & Sales(Business & Economics)
How to apply
Channeldirect
Modeonline
Admission eligibility
What you need to apply for Digital Marketing at International School of Management (ISM)
English language
IELTS Overall
6/ 9.0
Public info
View English requirements detailsHide details
Proof of knowledge of the English language.
You should prove your proficiency in the English language as follows:
TOEFL (at least a score of 80, internet-based) or
IELTS (at least 6.0) or
Cambridge (FCE) or
A degree in English studies or
At least 30 ECTS in an English-language higher education program or
you are a native speaker (assessed on a case-by-case basis).
Academic requirements
Minimum ECTS credits
180
Public info
View academic requirements detailsHide details
yes
Prerequisites
In order to start studying at the International School of Management, you must first send your documents by e-mail to your [study advisor](https://en.ism.de/services/study-advisor).This is what you need to submit for the first check of your application:
Curriculum vitae
A successfully completed bachelor's degree (transcript of records), comprising at least 180 ECTS points (for the Fast Track option 210 ECTS points), or
An equivalent course of study at a university or university of applied sciences or a foreign university of equivalent level, and
Examinations must have been taken in one of the following areas:
You have a study degree in Economics, or
Can demonstrate at least 30 ECTS credits from the subject areas of Economics, Marketing, PR or Market Research.
Important: missing subject-specific ECTS points can be replaced by demonstrated work experience or corresponding internships.
Please register online for the ISM [admission test](https://en.ism.de/admission-test-registration-master). You will receive a confirmation of admission test enrolment with a link to our Online Application Portal (where you can upload your documents) and the concrete date of your interview.The admission process at ISM currently consists of a case study and an (online) interview with the study program director. You will present your results of the case study in an oral presentation on the day of the admission interview.
Documents checklist
What to prepare for your application to Digital Marketing
Programme-specific documents
Curriculum vitae (CV).
Copy of your national ID card.
A digital passport photo (colored, jpg format, high resolution).
Letter of motivation.
Certified (authenticated) copy of your first degree certificate (in English or German)
If the certificate is not yet available at the time of application, please submit the current overview of grades of the examinations completed up to this point (transcript of records). If you have obtained an international degree, please contact your student advisors to check admission requirements.
Proof of English language knowledge.
You should prove your proficiency in the English language as follows:
A TOEFL (at least a score of 80, internet-based), IELTS (at least 6.0) or Cambridge (FCE) test score or
A degree in English Studies or
At least 30 ECTS in an English-language higher education program or
You are a native speaker (will be assessed on a case-by-case basis).
Proof of health insurance in Germany (can be submitted at a later time too).
Standard documents (most universities also require)
- Completed online application form
- Bachelor's degree certificate (original + certified translation)
- Bachelor's degree transcript (original + certified translation)
- English language certificate (IELTS, TOEFL, or equivalent)
- German language certificate (if required by the programme)
- Statement of Purpose / Letter of Motivation
- Curriculum Vitae (CV)
- Letters of Recommendation (LOR)
- Passport copy
- APS certificate (required for India, China, Vietnam, Pakistan applicants)
This programme applies directly or via uni-assist. Submit your documents through the correct channel before the deadline.
Open application portalApostille and notarization
Requirements vary by nationality and issuing country. Many German universities require certified translations and, in some cases, document apostilles. Verify current requirements directly with the admissions office, or use our document services for guided preparation.
Need help preparing your documents?
Our document preparation bundle covers SOP, CV, LOR, and translation coordination, reviewed by our team.
View document bundleHow to apply
Step-by-step guide to applying for Digital Marketing at International School of Management (ISM)
Application procedure
To check whether your degree entitles you to study in Germany, please contact Ms. Yue Liu ([email protected]), Tel.: +49 231.97 51 39-356.
The admission process consists of a case study and an interview. You will present your results of the case study in an oral presentation on the day of the admission test.
1st case study:
After your online registration for the admission process, we will send you questions which you will prepare in the form of a presentation and a written elaboration for the day of the interview. You send us the results of this case study by e-mail at least 2 working days before your interview. Therefore, we can also go into the conversation well prepared.
2nd interview:
The goal of the interview is to get to know you and your personal background better. We are looking forward to getting to know your professional and personal goals as well as your motivation for your studies. Furthermore, the head of the study programme can discuss the results of your case study with you during the interview. If you have any further questions about the application process, please contact your study advisor.
Selection process
1st case study:
After your online registration for the admission process, we will send you questions which you will prepare in the form of a presentation and a written elaboration for the day of the interview. You send us the results of this case study by e-mail at least 48 hours before your interview so that we can evaluate them before the interview.
If we have not received your case study by this time, you will unfortunately not be admitted to the selection procedure and will still have to pay the fees.
2nd interview:
The aim of the interview is to check essential personality traits. Important contents include information about your personal career, professional and personal goals and reasons for your motivation to study. Furthermore, the head of the study programme can discuss the results of your case study with you during the interview.
The announcement of admission to the study programme will be made shortly after the interview.
Application quick facts
Apply via
direct
Mode
online
Application fee
0 EUR
Estimated time
Varies by programme
Complexity
Varies
Not admitted to this programme?
Germany has thousands of programmes across hundreds of universities. Use the compare tool to find similar programmes and see which fits your profile better.
Tuition
1,500+ EUR
per semester
Semester contribution
5,700 EUR
per semester
Application fee
0 EUR
one-time
Estimated year-1 total cost
39,324 – 62,364 EUR
Includes tuition, semester contribution, and estimated living costs. Range accounts for lifestyle differences.
Additional fee information
The tuition fee for all campuses is 5,700 € per semester for EU and non-EU students. 6,480 Euro (for contracts signed from spring term 2025 onwards) Monthly payments are possible. There is an enrollment fee of 600 € for EU & EWR students and 1,500 € for non-EU students. Early bird discounts are available
admission deposit of 3,500 Euro.
Plan your total budget for Germany
Use the MS in Germany cost calculator to estimate living expenses, insurance, and your full year-one spend.
Open cost calculatorNo admission statistics available yet for this programme
Statistics will appear here as more applicants report their outcomes. Check back later for acceptance rates and grade benchmarks.
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