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MA
Master
International Marketing and Brand Management
Winter: Apr 30, 2026Summer: Oct 31, 2026
Duration
3 semesters
Language
English
EURTuition
1,500+ EUR/sem
Intake
Winter and Summer
About International Marketing and Brand Management
Munich Business School (MBS) is a leading private business school located in the heart of Munich, Germany. The university offers a wide range of programs, including the International Marketing and Brand Management course, which is designed to provide students with a comprehensive understanding of global marketing strategies and brand management techniques. The course curriculum covers topics such as consumer behavior, market research, and digital marketing, and students have the opportunity to gain practical experience through internships and real-world projects. With a focus on international business and a strong emphasis on practical skills, MBS's International Marketing and Brand Management course prepares students for successful careers in the global marketplace.
Fields of study
Business & Management(Business & Economics)
Marketing & Sales(Business & Economics)
How to apply
Channeldirect
Modeonline
Admission eligibility
What you need to apply for International Marketing and Brand Management at Munich Business School (MBS)
English language
IELTS Overall
6.5/ 9.0
Public info
View English requirements detailsHide details
1. Applicants must proof their English language skills by passing one of the following language tests:
- TOEFL ibt: minimum 85 (min. 22 in writing and min. 20 in all other bands; MBS TOEFL Institution Code: 5772)
-IELTS: minimum level of 6.5 – Academic Module
-ELS English for Academic Purposes: Advanced Level 112
-Test results can only be accepted if achieved within the last two years.
If you are unable to obtain your test results before handing in your MBS application, please inform us about your planned test date.
The English proficiency test can be waived by the following candidates:
-Applicants having completed their schooling in English (i.e., High School Diploma, IB)
-Applicants having completed their first academic degree in English
German language
View German requirements detailsHide details
100% English
Academic requirements
Minimum ECTS credits
180
Public info
View academic requirements detailsHide details
yes
180
Prerequisites
1\. The main requirement for admission to the MASTER International Business study program is an academic degree in business from an accredited university (Bachelor degree or equivalent). Applicants with a degree in Business Studies/Management/Economics are entitled to apply for the program directly, applicants without a degree in economics can qualify for the program by completing the Pre Master Program.
2\. Admission to the Master study program is possible if you have acquired at least 180 ECTS credits (equivalent to 3 years of full-time studies) during your undergraduate studies. Direct application is possible if you have acquired 210 ECTS credits.
3\. Missing ECTS credits may be acquired retroactively during the first two semesters of your Master studies, e.g., by taking a language course or doing internships. Relevant practical experience may also be credited. Please contact your Program Advisor for additional information.
or
Information for applicants with non-business degrees
Applicants who have completed a non-business degree are entitled to apply for the Master International Business study program by proving 30 ECTS credit points in the business field, including at least one module in each of the following fields: business administration/management, economics/managerial economics, accounting, finance and marketing.
Applicants with no previous business knowledge have the opportunity to qualify for the Master International Business with 30 ECTS Credits by completing the PRE-Master program.
Upon request, we will gladly verify your documents in advance. Please contact your Program Advisor.
[WRITING A COVER LETTER FOR UNIVERSITY APPLICATIONS](https://www.munich-business-school.de/en/l/writing-a-cove...)
<https://www.munich-business-school.de/en/programs/master-...
- TOEFL iBT & Home Edition: min. 85 (min. of 22 in writing band, min. of 20 in all other bands; MBS TOEFL Institution Code: 5772)
- IELTS & IELTS Online: min. level of 6.5– Academic Module
The English proficiency test can be waived by the following candidates:
- Applicants having completed their schooling in English (i.e., High School Diploma, IB)
- Applicants having completed their first academic degree in English
Documents checklist
What to prepare for your application to International Marketing and Brand Management
Programme-specific documents
1. Letter of Motivation (1-2 pages)
2. Résumé/CV
3. Copies of your graduation certificates* and/or current university transcripts*
You may also upload the following additional documents:
1. recent photo of yourself (professional, in color with bright background)
2. Copy of the school leaving certificate (e.g., Highschool Diploma, IB, Abitur)*
3. Proof of English language proficiency (TOEFL, IELTS or ELS)
4. Reference letters (if available)
5 . Scholarship application (statement of 1-2 pages)
6.A cover letter for an application to study for a bachelor’s or master’s degree should include the following points:
An explanation of what it is about your chosen university that particularly appeals to you and why you think it is exactly the right place for you to study. When applying to Munich Business School, the relevant question would be: “Why is Munich Business School the best possible choice for your studies?”
An overview of your academic career to date, especially your achievements in relevant subjects. In addition to stating your grades, you could also discuss specific experience and insights you have gained to date, and why these are relevant for your prospective studies. When applying to Munich Business School, you should answer the question: “Why should Munich Business School pick you?”
A brief discussion of a topic that you find particularly engaging and aligns with the university’s values. When applying to Munich Business School, for example, a question relevant to the application process would be: “What does innovation mean to you?”
A conclusion in which you reiterate your motivations and goals in summarized form.
Standard documents (most universities also require)
- Completed online application form
- Bachelor's degree certificate (original + certified translation)
- Bachelor's degree transcript (original + certified translation)
- English language certificate (IELTS, TOEFL, or equivalent)
- German language certificate (if required by the programme)
- Statement of Purpose / Letter of Motivation
- Curriculum Vitae (CV)
- Letters of Recommendation (LOR)
- Passport copy
- APS certificate (required for India, China, Vietnam, Pakistan applicants)
This programme applies directly or via uni-assist. Submit your documents through the correct channel before the deadline.
Open application portalApostille and notarization
Requirements vary by nationality and issuing country. Many German universities require certified translations and, in some cases, document apostilles. Verify current requirements directly with the admissions office, or use our document services for guided preparation.
Need help preparing your documents?
Our document preparation bundle covers SOP, CV, LOR, and translation coordination, reviewed by our team.
View document bundleHow to apply
Step-by-step guide to applying for International Marketing and Brand Management at Munich Business School (MBS)
Application procedure
Selection process
Personal interview
Application quick facts
Apply via
direct
Mode
online
Application fee
60 EUR
Estimated time
Varies by programme
Complexity
Varies
Address
Elsenheimerstraße 61,
80687 Munich Germany
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Tuition
1,500+ EUR
per semester
Semester contribution
8,580 EUR
per semester
Application fee
60 EUR
one-time
Estimated year-1 total cost
32,064 – 41,064 EUR
Includes tuition, semester contribution, and estimated living costs. Range accounts for lifestyle differences.
Additional fee information
Fees on the Master’s program
Fee per month EUR 1,430
Fees per semester EUR 8,580
Total fees EUR 25,740
Early Bird Special
Submit your complete online application and recieve a discount on the first semester rate.
Fall Intake - Deadline 15th February
EUR 1,000 Discount
Other Fees
Application Processing Fee
60 Euro
One-time Enrollment Fee (EU/EFTA)
690 Euro
One-time Enrollment Fee for international students
1,490 Euro
Plan your total budget for Germany
Use the MS in Germany cost calculator to estimate living expenses, insurance, and your full year-one spend.
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Statistics will appear here as more applicants report their outcomes. Check back later for acceptance rates and grade benchmarks.
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