Working Student Data & Analytics - Advertising & Consumer Research (m/f/d)

You support various research projects on advertising effectiveness and media usage through statistical analyses: driver analyses, regression analyses, forecasting, cluster analyses. You not only perform the analyses but also advise, based on your expertise, which methods and analyses are suitable for specific questions.

You are currently studying mathematics, statistics, data science, computer science, or a comparable subject and are ideally already in an advanced semester. With your ability to understand complex data structures, you can solve data-based problems in a solution-oriented manner. You have comprehensive statistical knowledge, experience with regression analyses and forecasting, and are proficient in the R programming language. Ideally, you also have initial experience with marketing mix modeling (MMM) and programming skills in Python. Furthermore, you have a strong interest in social science issues, particularly around media and advertising.