Working Student (m/f/d) B2B Marketing – Content, Brand & Events

Content coordination & maintenance for immowelt-impuls: You will learn how B2B content is strategically planned, prepared and measured. Instead of just writing texts yourself, you will support the procurement/purchasing of content, review and screen various formats (e.g. also video content) and take over the entry via a CMS as well as quality control on our platforms. Rotations & Diversity: You look beyond your own team – spend time in adjacent teams such as Brand Marketing, support brand campaigns (from briefing to evaluation) and understand the big picture. Hands-on support at events: During the peak phase of our event planning, you pitch in operationally. You help with preparation, on-site coordination and the operational to-dos that make an event successful. Willingness to travel: For event support you need occasional willingness to travel. This is not regular, but you should be open to being on-site at important events. Mentoring & creative freedom: You work directly with experienced marketing professionals who guide you. You contribute your own ideas, question processes and try out new things.

Studies: You are studying marketing, communications, media studies, business administration or a comparable degree program. Passion for Content & Brand: You have a feel for target group appeal and a good eye for appealing B2B content and multimedia formats (e.g. video). Hands-on mentality & go-getter gene: You enjoy pitching in pragmatically during hot phases (e.g. at B2B events) and reliably implementing operational to-dos. Hunger for learning & proactivity: You really want to understand how B2B marketing works, are curious and ask proactively. Work style: You work in a structured, independent and reliable manner. Language skills: Very good German written and spoken as well as solid English skills (for our international environment and English-language meetings). First practical experience in B2B marketing, editorial/PR or event management (a plus, not a must) First experience with content management systems (CMS), social media (especially LinkedIn) or graphic/video tools (Canva, Figma, etc.) (a plus, not a must) Interest in real estate topics, digitalization or the PropTech industry (a plus, not a must)

Real responsibility & relevance: You are a full team member – your projects have a direct impact on our B2B communication. Broad development through rotations: You don't just get to know one sub-area, but the entire keyboard of marketing (Content, Brand, Events & Campaigns). Strong mentoring: Experienced colleagues are at your side with advice and action to sustainably build your marketing skills. Flexible working: Hybrid model (1–2 days/week in the Nuremberg office, rest home office). 20 hrs/week during the semester, flexible increase during semester breaks up to 40 hrs/week possible. The position is limited until 31.12.2027. Culture & team spirit: A dynamic, highly motivated team, flat hierarchies and working in a future-proof industry.