Working student in Performance Marketing Analytics (m/f/d)

Gusti Leder GmbH · Rostock

WerkstudentGerman needed: fluent

Still open on 1 Nov

You apply on the company's own website.

What you will do

Manage and optimize performance campaigns: You support our campaigns on Google, Meta and Pinterest, analyze relevant KPIs and derive concrete optimization measures.
Develop ads and creatives: Together with the team, you create and optimize paid ads and test different target groups, formats, messages, hooks and creatives.
Work with UGC creators: You support collaboration with external UGC creators, from ideas and briefings to coordinating content, and analyze which creatives perform particularly well.
Conduct tests and derive learnings: You support A/B tests and other experiments, evaluate results and use the findings for future campaigns.
Analyze data and create reports: You prepare performance data clearly, identify trends and optimization potential, and contribute your own ideas for using our budgets more efficiently.
Use Google Sheets at an expert level: You independently create complex analyses and dashboards, link different data sources and work confidently with advanced formulas.

You are studying digital marketing, business administration, business informatics, communications or a comparable field, or have a comparable qualification.
You are organized.
You have a good understanding of numbers and enjoy working analytically to identify connections and optimization potential.
You are confident using Excel or Google Sheets and enjoy evaluating and preparing data in a structured way.
You are eager to learn new things and develop further in performance marketing.
Initial experience with paid ads such as Google Ads or Meta Ads is a plus, but not a must!
Good German and English skills, both written and spoken.

Manage and optimize performance campaigns: You support our campaigns on Google, Meta and Pinterest, analyze relevant KPIs and derive concrete optimization measures.
Develop ads and creatives: Together with the team, you create and optimize paid ads and test different target groups, formats, messages, hooks and creatives.
Work with UGC creators: You support collaboration with external UGC creators, from ideas and briefings to coordinating content, and analyze which creatives perform particularly well.
Conduct tests and derive learnings: You support A/B tests and other experiments, evaluate results and use the findings for future campaigns.
Analyze data and create reports: You prepare performance data clearly, identify trends and optimization potential, and contribute your own ideas for using our budgets more efficiently.
Use Google Sheets at an expert level: You independently create complex analyses and dashboards, link different data sources and work confidently with advanced formulas.

You are studying digital marketing, business administration, business informatics, communications or a comparable field, or have a comparable qualification.
You are organized.
You have a good understanding of numbers and enjoy working analytically to identify connections and optimization potential.
You are confident using Excel or Google Sheets and enjoy evaluating and preparing data in a structured way.
You are eager to learn new things and develop further in performance marketing.
Initial experience with paid ads such as Google Ads or Meta Ads is a plus, but not a must!
Good German and English skills, both written and spoken.