Working Student – Marketing Analytics

Boston Consulting Group · Munich

WerkstudentGerman needed: none

Still open on 4 Nov

You apply on the company's own website.

Key facts

Global Media Monitoring & Analysis: Consolidate, process, and enrich global media data from multiple sources. Help design and implement AI-powered solutions to enrich data, ensure accuracy, and identify key company- and industry-related stories that generate actionable insights.
Data Quality Improvement Across Marketing Channels: Support initiatives to improve data accuracy, consistency, and reliability across internal and external data sources and marketing channels.
New Tools Evaluation: Explore and test new data sources, tools, and systems to assess their suitability for marketing analytics needs.
AI-Powered Data Solutions: Contribute to designing, developing, and implementing AI-based solutions that automate data processing, streamline workflows, and strengthen analytics capabilities.
Strategic Analytics & Reporting: Support analytics and reporting initiatives that deliver actionable insights and enable data-driven decision-making for Global M&C senior leadership.

You are currently enrolled as a full-time student at a college or university.
Strong interest in marketing, communications, and data analytics.
Very good Microsoft Excel and PowerPoint skills, with an interest in learning new tools.
Experience with data analytics or AI-related projects is a plus.
A structured, analytical approach, attention to detail, and ability to manage priorities effectively.
Very good written and spoken English skills, with a collaborative and adaptable working style.

At BCG, our people and relationships are at the heart of everything we do. We believe that in-person collaboration plays an important role in our culture, mentorship, and professional development. We aim to provide a dynamic and collaborative environment that fosters connection and teamwork.
You will be an integral part of a diverse, international team of seven colleagues based in Munich and London. Our team works closely with BCG's Chief Marketing Officer and Chief Communication Officer through our team leadership, contributing insights that inform global marketing and communications decisions. We value mutual respect, trust, and open collaboration, creating an environment where you can contribute ideas and learn from experienced colleagues.
You will also collaborate with global and local Marketing & Communication teams across BCG, gaining broad exposure to international marketing activities and the role of data and analytics in driving meaningful business impact.

Global Media Monitoring & Analysis: Consolidate, process, and enrich global media data from multiple sources. Help design and implement AI-powered solutions to enrich data, ensure accuracy, and identify key company- and industry-related stories that generate actionable insights.
Data Quality Improvement Across Marketing Channels: Support initiatives to improve data accuracy, consistency, and reliability across internal and external data sources and marketing channels.
New Tools Evaluation: Explore and test new data sources, tools, and systems to assess their suitability for marketing analytics needs.
AI-Powered Data Solutions: Contribute to designing, developing, and implementing AI-based solutions that automate data processing, streamline workflows, and strengthen analytics capabilities.
Strategic Analytics & Reporting: Support analytics and reporting initiatives that deliver actionable insights and enable data-driven decision-making for Global M&C senior leadership.

You are currently enrolled as a full-time student at a college or university.
Strong interest in marketing, communications, and data analytics.
Very good Microsoft Excel and PowerPoint skills, with an interest in learning new tools.
Experience with data analytics or AI-related projects is a plus.
A structured, analytical approach, attention to detail, and ability to manage priorities effectively.
Very good written and spoken English skills, with a collaborative and adaptable working style.

At BCG, our people and relationships are at the heart of everything we do. We believe that in-person collaboration plays an important role in our culture, mentorship, and professional development. We aim to provide a dynamic and collaborative environment that fosters connection and teamwork.
You will be an integral part of a diverse, international team of seven colleagues based in Munich and London. Our team works closely with BCG's Chief Marketing Officer and Chief Communication Officer through our team leadership, contributing insights that inform global marketing and communications decisions. We value mutual respect, trust, and open collaboration, creating an environment where you can contribute ideas and learn from experienced colleagues.
You will also collaborate with global and local Marketing & Communication teams across BCG, gaining broad exposure to international marketing activities and the role of data and analytics in driving meaningful business impact.